Web Push Notification Calculator

The web push notification calculator helps you estimate the potential return on investment for using web push notifications on your website. Simply input your website traffic details, such as average monthly sessions and visitors, to see how much more revenue you could make and how much traffic will return from push notifications.

Web Push Notification Calculator

Web Push Notification Calculator

Sharing is Caring

In digital marketing, where every click counts, businesses are constantly seeking innovative ways to engage with their audience. One such tool that has emerged as a game-changer in this space is web push notifications. These bite-sized messages offer a direct channel to reach users, delivering timely updates, promotions, and alerts right to their desktop or mobile device. In this article, we’ll explore the intricacies of web push notifications, from their anatomy to their effectiveness, helping you harness their potential for your website.

What are Web Push Notifications?

Web push notifications are short messages sent from a website to users’ browsers or devices, even when the website is not open. Unlike traditional email or SMS notifications, web push notifications do not require contact information from users, making them an efficient and non-intrusive communication tool. Users are prompted to subscribe to these notifications when they visit a website, giving them control over their preferences.

Examples of Web Push Notification Messages

  • Breaking News: “Stay informed with the latest updates on [Topic]. Click to read now!”
  • Promotional Offers: “Flash Sale Alert! Get 20% off on your favorite items today only.”
  • Abandoned Cart Reminder: “Forgot something? Complete your purchase now and enjoy free shipping!”
  • Event Reminders: “Don’t miss out! Your webinar on [Topic] starts in 1 hour. Join now.”

How Push Notifications Work

Behind the scenes, web push notifications rely on a combination of technologies, including Service Workers, Push API, and HTTPS. When a user visits a website that supports web push notifications, they are prompted to grant permission to receive notifications. Once permission is granted, the website can send notifications to the user’s browser through a push service provider, such as Firebase Cloud Messaging (FCM) or Apple Push Notification Service (APNs). These notifications are delivered instantly, ensuring timely communication with users.

Anatomy of Web Push Notification

A typical web push notification consists of several elements:

  • Title: The headline of the notification, which grabs the user’s attention.
  • Message: The main body of the notification, conveying the essential information or call to action.
  • Icon: The branding element associated with the website or application sending the notification.
  • Image (optional): An optional visual element that enhances the message.
  • Action Buttons (optional): Buttons that allow users to take immediate action, such as visiting a webpage or dismissing the notification.

Understanding the Permission Process

Before sending web push notifications, websites must obtain permission from users. This permission is typically requested through a browser prompt, which asks users if they want to allow or block notifications from the site. It’s crucial for websites to communicate the value proposition of their notifications during this process to encourage opt-ins. Additionally, users have the option to revoke permission at any time, maintaining control over their notification preferences.

Types of Messages Brands Are Sending with Web Push Notifications

Brands across various industries are leveraging web push notifications to engage with their audience in creative ways:

  • E-commerce: Sending personalized product recommendations, order updates, and exclusive offers.
  • Media: Notifying users about breaking news, new articles, or upcoming events.
  • Travel: Providing flight updates, hotel deals, and destination inspiration.
  • SaaS: Reminding users about upcoming webinars, new feature releases, and account activity.

Pros and Cons of Web Push Notifications for Your Website


  1. Instant Delivery: Notifications are delivered instantly, ensuring timely communication with users.
  2. High Visibility: Notifications appear directly on users’ screens, increasing the likelihood of engagement.
  3. No Contact Information Required: Users can subscribe to notifications without providing contact information, reducing barriers to entry.
  4. Customizable: Brands can tailor notifications to suit the preferences and behavior of their audience.


  1. Permission Required: Websites must obtain permission from users to send notifications, and users can revoke permission at any time.
  2. Limited Content: Due to their brief nature, notifications are best suited for concise messages or calls to action.
  3. Potential for Overload: Excessive or irrelevant notifications can lead to user fatigue or annoyance.
  4. Platform Dependence: Support for web push notifications varies across browsers and devices, limiting reach.

Other  similar calculator:   ROAS Calculator